Cancer CareWays^®

• A system for developing and marketing a "Center of Excellence" in cancer services
• A system based on the belief that the well-educated patient will have better outcomes.

How do You Make Your Cancer Center Stand out in Today's Competitive Market?

Cancer CareWays® was developed in conjunction with clinical nurse specialists, oncologists and marketing directors to help you quickly establish your facility as the area leader in cancer care. Based on TVC's award-winning marketing strategies, Cancer CareWays® offers the best in patient education, marketing and community outreach tools today.

What Can I Expect for Results?

• Strengthened relationship between your hospital and participating physicians
• Positive community identify as the local cancer experts
• Enhanced physician, staff and patient satisfaction

Patient Education Videos

The DVD library will be of tremendous aid to both physicians and cancer services staff, saving the laborious time-consuming work of basic patient education. Each video is customized by TVC with your logo. Topics include:
• Chemotherapy
• Radiation therapy
• Cancer-related pain
• Cancer-related fatigue
• Nutrition and cancer
• Lung cancer
• Prostate cancer
• Breast cancer
• Colon and rectal cancer
• Mammography

Image Campaign

Oncology patients expect the highest quality care in their fight against cancer. TVC has created an image campaign that includes newspaper advertisements, community newsletters, billboards, radio and TV commercials designed to let the public know you are their local cancer expert.

Wall Displays

An attractive series of wall displays answers patients' frequently asked questions about radiation therapy. Six larger educational displays, customized with your cancer center logo, are an ideal way to create cancer awareness and highlight you center's excellence in physician offices and hospital lobbies.

"Doctor Boxes" Patient Education for Physicians Practices

These innovative kits contain everything needed to transform your physicians' offices into patient learning centers.

Patient Guidebook

The Guidebook, customized with your local information, is a helpful comprehensive reference for patients going through diagnosis and treatment. The journal, designed to easily track common symptoms, is an excellent way to facilitate communication between patient and staff.

Patient Education Brochures

A companion brochure is offered for each video. Additional brochure topics include: seed implants for prostate cancer, being diagnosed with cancer, skin cancer, diagnostic imaging, and managing the side effects of radiation therapy and chemotherapy These beautiful brochures may be customized with your local information and be used in physicians' offices and cancer service areas.